Opticians that create your style
Visilab Heroes
B2CRetailVisilab is a part of EssilorLuxottica group, the world leader in optical retail chains. The brand offers its customers high-level optometric services, state-of-the-art products, a large selection of branded eyewear and impeccable professional service.
Wowcab is at the heart of the Visilab Heroes national campaigns, from conception to the global activation. They are not actors or models. We've chosen them for their authenticity, with their own style, in their real city.
We have organised more than 15 campaigns in the main regions of Switzerland. OOH posters, TV campaigns, influencer campaigns, social media and CRM have significantly increased appointments and traffic in the 77 points of sale.
We also created and developed the brand's largest 100% winning game, with a unique system and over CHF 400,000 in prizes to be won.
+ 7k
participants
47%
engagement rate
22%
conversion rate
More projects
