WE ONLY FOCUS ON DIGITAL BUSINESS EFFICIENCY

Between 2013 and 2018, the Bert group has grown from 70 to 200 million euros in turnover. It was time for them to rework their strategy for the next 5 years. With our partner Alice Management, we accompanied the Group Management Committee in defining the direction of its growth strategy by 2023. We have adapted the new strategy into a business plan embodied by all.

The main aim is to appeal to people who want to upgrade their skills in marketing to develop brand building and performance campaigns.

The project's 2 main pillars involve supervision of the LMS and digital marketing management. The acquisition strategy is based on an innovative concept and strong partners such as Facebook, Google, Instagram and YouTube.

Online conversions and bringing people physically to the event, was the main goal of this project.

To meet our objectives, we implemented several online strategies as rising awareness, retargeting prospects and converting them into new customers.

Harley-Davidson wants to address a different public with a certain sensitivity to vintage motorcycles. Young people and women are potentially interested in two wheels that are lighter without compromising on style.

We therefore decided to use storytelling and media mechanics adapted to desired targets with a "drive to store" logic.

Acquisition is the website's main aim. Bringing to the fore the concept of performance vs notoriety. Moving from an expansion strategy to a retargeting strategy.

Thanks to the establishment of this new website, we were able to increase the conversion rate, and decrease the bounce rate during the acquisition process.

After having carried out a global diagnostic of the brand, we elaborated a totally new digital marketing strategy.

Afterwards, we integrated a detailed operational plan to manage online campaigns, including a deep « drive to store » measurement (ROPO Effect).

A new identity to serve the Swiss population with an additional aim to attract new health professionals.

The strategic approach recommending certain digital channels identified an artistic direction early on the ambulance profession seen by the paramedics.

Digital commercialisation represents one of the brand's desires as it targets niche markets in Switzerland and abroad.

We therefore recommended background work on the organisation of the products and services, before diving into the restructuring of the e-commerce and digital strategy.

Jérémy Poret is a respected figure in the field of motor and aquatic sports. Nevertheless, it's difficult to establish a true sponsorship strategy with this sport being overlooked by the media.

Our work was divided into 2 main areas: the creation of brand content with a production team dedicated to following the athlete, and the media activation to seduce brands.

An initial audit was carried out by an integrated team taking into account the various data sources, campaign reports and user tests on the former platforms.

We were then able to gather all the necessary suggestions for the development of a sustainable digital strategy, integrating the creation of a new website, campaigns and brand content linked to the school.